Named after BIRKENSTOCK’s historical roots, 1774 is an exclusive line and showcase of creative collaborations, uniting the footwear expert’s supreme quality and storied craftsmanship with like-minded brands who share a mutual passion for design and process. Each pair is made in our German workshops from specially sourced materials, a high content of which is derived from natural resources, using cutting-edge innovation and manufacturing techniques, before being rigorously tested to ensure the best quality possible. Built upon BIRKENSTOCK’s design legacy, each creative collaboration starts with the signature moulded footbed and is made entirely at specialist factories, reimagined through an artistic lens in custom palettes, fabrics and finishes which embody each designer’s DNA. Located in Paris, 1774’s showroom and headquarters serves as a hub to connect with global creative talent and push the boundaries of a true heritage icon.

Press contacts :

BIRKENSTOCK 1774
Victor Theurer
victor.theurer@birkenstock.com

North America | Karla Otto New York
Kirsty Coleman
Kirsty.Coleman@karlaotto.com

United Kingdom | Karla Otto London
Julia Terrey
Julia.terrey@karlaotto.com
Rachel Connolly
Rachel.connolly@karlaotto.com

France | Karla Otto Paris
Marta Garcia Gomollon
marta.garciagomollon@karlaotto.com

Italy | BESIDE Communications
Francesca Carta
f.carta@besidecom.com

GAS | Alex Degel Studio Communications
Alexandra Degel Studio Communications
Alexandra Degel
ad@alexdegel.com

Spain | FINALLY
Maria Lahoz
mlahoz@finallypress.com
Maria Bascones
mbascones@finallypress.com

Japan | M incorporated
Maxim Lebosse
maxim@mincnim.com

India | PR PUNDIT
Rowena Armstrong
rowena.a@prpundit.com
Simran Jethwani
simran.j@prpundit.com
1774@prpundit.com

Denmark | SVPR Public Relations
Stina Vanessa
sv@svpr.dk

Portugal | BIRDSONG
Rita Santos
r.santos@birdsong.pt

Middle East | HFA
Dana Hijazi
dana.hijazi@hfaconsultancy.com

RSVP
Tania Joslin
t.joslin@rsvp-communication.com

Sales contact : contact1774@birkenstock.com

Store :  www.1774.com