We aim to answer crucial questions for the
fashion industry
What are the tastemakers and consumers looking at?
Discover the trends on the edge of widespread adoption and uncover the specific trends actively sought after by buyers and fashion editors guiding strategic decision-making.
Who is owning the space?
Conduct comprehensive competitive analyses to identify the key players, assess the level of competition and uncover emerging brands.
Tagwalk's Trends Dashboard Key Features
Category Overview
Dive deep into specific categories like colours, prints, materials, themes, shapes, details, styling, accessories and beauty.
Get a big picture view of what's trending and what's not within the same category, including trends gaining traction and those on the decline.
Trend Tracker
Explore the top-performing trends based on various metrics like runway presence, popularity evolution, and Tagwalk searches.
Mix and match high-performing trends to curate collections that resonate with your consumers.
Brand Tracker
Track your & your competitors’ brand performance based on metrics such as Tagwalk traffic share, views evolution, and search trends.
Gain insights into brand visibility and audience engagement to inform your strategic decisions.
Trend Focus
Explore individual trends in-depth, from colours, prints, themes to specific silhouettes, e.g. “midi skirt”.
Understand trend adoption on the runway over seasons, associated brands, most common trend combinations, as well as to which extent fashion industry professionals re interested in the trend.
Trend Comparison
Compare up to 6 trends side by side, evaluating their performance across different criteria, e.g.
- adoption on the runway
- associated brands
- views and searches etc.
to inform your design and marketing strategies effectively.
Brand Focus
Analyze brand performance, including collection structure, trend adoption, and audience engagement over seasons.
Gain insights into how your brand is perceived and discover opportunities for growth.
Brand Comparison
Analyze the performance of up to 6 brands side by side to get insights into trend adoption, consumer interest, and competitive positioning among your brand and your competitors.
Season Focus
Deep dive into a specific fashion season, uncovering the
- key trends
- top and least performing brands
- top and least performing fashion capitals of the season
Season Comparison
Compare up to 6 fashion seasons side by side, facilitating trend analysis over time, brand performance evaluation, and strategic decision-making.
Most Viewed looks
Explore the fashion industry's top-viewed runway looks, see what buyers, fashion journalists and consumers are looking at globally and by country.
Most Viewed looks: Comparison
Compare the most-viewed looks from different seasons, those associated with specific trends, or those from particular brands.
Apply filters such as geographic zones of viewer origin and job categories (buyers, stylists, consumers) to refine your analysis.
Benefits
Comprehensive Trend Analysis
Access detailed and up-to-date data on the latest fashion trends, collections, and industry shifts. Tagwalk’s Data Dashboard provides real-time insights, enabling fashion professionals to make data-driven decisions and stay ahead in the competitive fashion landscape.
Streamlined Workflow Management
Optimize your workflow with Tagwalk’s user-friendly interface and advanced search capabilities. Easily conduct competitive research, track your brand's performance, and access essential fashion data all in one place. This streamlined approach saves time and boosts productivity for designers, stylists, and brand managers.
Increased Brand Visibility
Boost your brand’s visibility and performance with Tagwalk’s powerful analytics and visibility tools. The platform helps you understand how your brand is perceived by key industry players, enabling you to tailor your strategies for maximum impact.
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