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Etro Magma – Primordial Future

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Campagna - 9/3/25

Framed by the sculptural walls and sweeping curves of Casa Dinosauro in Baratti, the FW25/26 campaign characters move through a space that transports primordial imagery into modern architectural mastery - where nothing is as it seems.

What might appear sculpted by time and nature - from eroded stone walls to caverns deep within a mountain - is in fact a timeless dimension of pure design and vision. A breathtaking find, as any traveler would call it.

Primordial-inspired furs, earthy-toned prints, botanical jacquards seemingly cast from the foliage of nearby trees, fringed knits mimicking animal pelts, and fluid dresses like pollen-laden air carrying flower petals, merge with the dense textures of the surroundings, becoming one seamless whole.


Photographer: Louise & Maria Thornfeldt
Models: Ansley Gulielmi, Luma Vittoria, Adamu Bulus


Designer: Etro

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