Campagna - 9/3/25
Courrèges and Nicolas Di Felice partner with Dan Colen and the Sky High Farm Biennial for their Fall-Winter 2025 campaign. It presents a single spread devoid of products or models - just a wide, white background sprinkled with a flutter of multicolour confetti.
This bold departure champions Dan Colen’s seminal artwork ‘Moments Like This Never Last’ (2010) as a communication tool that addresses the contemporary and ephemeral moment. A cherished book of Di Felice’s personal library, ‘Moments Like This Never Last’ served as the key reference behind FW’25’s collection and scenography - an explosion of coloured confetti, played in rewind.
The campaign embodies the collection’s core philosophy: the pursuit of lightness as a uniting force through heavy times. In a world overflowing with objects of desire, Di Felice wanted to offer something different to the world, sharing personal emotions to convey a sense of creative togetherness.
Courrèges reclaims the commercial space as a canvas for hope, proving that even in our difficult times, joy, memory, and wonder remain shared acts of resistance. The campaign supports the inaugural Sky High Farm Biennial (June-September 2025, Germantown, NY), an artist-led initiative driven by Dan Colen and the Sky High Farm community...
Its landmark exhibition, ‘TREES NEVER END AND HOUSES NEVER END’ explores the relationship between local ecology and history in the Hudson River Valley. The biennial demonstrates how artistic and organizational forces can create meaningful experiences, while generating critical funds for food sovereignty and climate solutions.
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