合作 - 2/9/26
NEW YORK (February 2026) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], introduces the fanwear collection for the Cadillac Formula 1® Team, including replica versions of the team kit and a range of co-branded styles. Additional drops are planned throughout the 2026 season for select races and key driver moments. As the team’s complete style expression, the range is rooted in a shared heritage of iconic design and progress, bringing vibrant design and bold innovation to the global F1® stage.
As the team’s exclusive fanwear partner, Tommy Hilfiger and Cadillac Formula 1® Team come together around one vision for American motorsport style. Rooted in TOMMY HILFIGER’s Classic American Cool style, the offering draws on the brand’s longstanding connection to the sport and reimagines timeless design codes with a confident, contemporary edge. It’s a fresh take on trackside dressing — shaped by belonging, self-expression and authenticity.
“This collection celebrates the TOMMY HILFIGER brand’s legacy in Formula 1® and the sport it has become today, ” said Lea Rytz Goldman, Global Brand President, Tommy Hilfiger. “For decades, Tommy has brought fashion into sport and entertainment, and F1® is now a major cultural force where we show up in a unique way. Partnering with the Cadillac Formula 1® Team allows us to create prep classics that are confident, collectible and made for fans.”
The fanwear range channels team pride through everyday silhouettes. Replica pieces echo the official team kit, from driver caps to T-shirts and polos, with the apparel elevated by moisture-wicking performance and precision detailing. A refined palette of co-branded colors including red, white and black, accented with metallic and chrome touches, reinforces a feeling of belonging and the spirit of race culture.
“This collaboration brings together two iconic American brands with a shared belief in design, performance and cultural relevance,” said Cassidy Towriss, Chief Brand Advisor, Cadillac Formula 1® Team. “Working closely with the Tommy Hilfiger team, we’ve created fanwear that feels authentic, elevated, and true to the identity we’re building. The 2026 collection is just a glimpse of what’s to come, and we’re excited to continue delivering for fans as the Cadillac Formula 1® Team takes shape on and off the track.”
Across the season, the collection features a series of collectible drops, each telling a story in motion. City-inspired Race Specials capture the energy of Miami, Austin and Las Vegas through unique colorways and localized artwork, while graphic updates channel team identity, race locations and driver elements. Rooted in themes of heritage and character, every release expands the visual universe of the partnership.
Formula 1®’s transformation into a style-led, entertainment-powered global spectacle has been years in the making. Tommy Hilfiger helped drive that shift early on, playing a memorable role in bringing fashion and storytelling to the paddock. From pioneering ’90s team partnerships to shaping today’s “fashiontainment” era—most recently through its sponsorship of F1® The Movie (2025)—the brand has continually pushed the sport into new cultural spaces. Now, that momentum continues with the
Cadillac Formula 1® Team, whose entry on the grid marks a new chapter in American innovation and cultural impact, alongside the announcement of driver Checo Pérez as Global Menswear Ambassador.
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