The discourse of seduction is what I keep exploring at TOM FORD, using the campaign as a lens that magnifies and amplifies the feelings, emotions and thoughts of the fashion show.
This one is a study on characters: individuals of every age and walk of life, depicted in glaring light against a clinical white background, proud of who they are, of the scribbles an existence intensely lived has left all over their faces, clothing and manners. Come as you are. Opposites that attract.
Underneath, a tension. I wanted the images to be pure and direct, stark but trembling with human substance, therefore it’s just the camera and the subject, no theatrics or props needed. What these personas wear is who they are.
There is a sense of presence and awareness in such characters, caught either alone or in groups, highlighting the respective individualities. What they have in common is the fact that they all flirted with debauchery, but now they stand straight. They are here, unfiltered and defiant. Come closer, and see.
- Haider Ackermann
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