Louis Vuitton Reveals an Exclusive New Collectible for the VIA Community: the VIA Varsity Jacket by Pharrell Williams

Louis Vuitton presents an exclusive Varsity jacket, available in a limited edition for the VIA community. This unique piece exists in both digital and physical forms, making it the first ready-to-wear article designed by the Men’s Creative Director, Pharrell Williams, to become available for VIA.

The VIA Varsity jacket, which appeared in the 2024 Men’s Fall-Winter fashion show, represents the emblematic silhouette of men’s ready-to-wear at Louis Vuitton. Inspired by adventure and the bold cowboy spirit, the details of this leather jacket – such as lacing and the use of the VVN colour – elevate it to new heights and highlight the Maison’s savoir-faire. The central piece in suede buckskin, supple grained leather sleeves, and iridescent snap fastening illustrate a perfect blend of tradition and modernity.

Exclusively reserved to owners of the VIA Treasure Trunk, this collectible will be launched on 22nd of April 2024 in a limited edition of just 200, priced at 7,900 euros. Louis Vuitton invites collectors to discover this exclusive creation, which merges the heritage of the Maison with the contemporary influence of Pharrell Williams.