Loewe Fall/Winter Campaign

The LOEWE Fall Winter 2025 collection is conceived as a scrapbook of ideas.

An ongoing exploration of artisanal craft and art continues with a collaboration with the Josef & Anni Albers Foundation which sees clothing and accessories characterised by tactile surface treatments inspired by Josef Albers’s Homage to the Square paintings and Anni Albers’s pictorial weavings, which celebrated thread as a vehicle for artistic exploration.

The accompanying campaign, shot by Arnaud Lajeunie, turns all of this into portraiture, while reflecting LOEWE’s creative community. It features a cast of individuals, of different ages and walks of life, all bearers of keen artistic sensibilities: a scrapbook of talents and personalities. 

Brand Ambassador and actor Jiang Qiming is joined by actors Lesley Manville, Felix Kammerer and Raffey Cassidy. Each is portrayed in close crop or full-length, as they bring the collection, the final by former LOEWE creative director Jonathan Anderson, to life.

The images are both visually intense and straightforward, offering the opportunity to observe the textures and craft of the pieces, including Albers-inspired coats, signature bags, and small leather goods. The Collage and Shield Mask sunglasses complement the looks giving the subjects a distinctive aura. 

The Puzzle, Madrid, Flamenco and Amazona bags are protagonists in the still life images, together with Toy mules, the new Comic sandal and Ballet runner, that are shot in close detail.

In a gesture that brings the creative journey full circle, LOEWE will support Les Foyers de Tambacounda – a women’s community centre in Senegal established by the Josef & Anni Albers Foundation in close partnership with the non-profit organisation, Le Korsa.

The donation will fund three key initiatives: the growth of Sutura, a local sewing collective; an art programme at the Foyer led by a professor from L’École des Beaux-Arts de Dakar; and The Tire Recycling Project.