Jacquemus Unveils New Campaign - A Day With Pamela And Her Sons

JACQUEMUS unveils a new family portrait starring Pamela Anderson alongside her sons, Brandon Thomas Lee and Dylan Jagger Lee. Captured through intimate and spontaneous moments between a mother and her two sons, the campaign celebrates the playful reality of everyday family life: full of affection, teasing and warmth.

Shot like a series of stolen glimpses throughout the day, the campaign follows Pamela and her sons through the beautiful chaos of family life. Getting ready late for a ceremony, teasing each other in the car over the radio station, sharing the morning mess around coffee in the kitchen, or laughing together in bed. Each scene captures the kind of private and familiar
moments everyone recognizes.

Playful exchanges unfold naturally throughout the story. Pamela teases Brandon after he says “just one bite” before finishing the entire cake. Their constant banter captures the effortless intimacy and humor that only family can share.

The campaign features key silhouettes from the “Le Paysan” collection alongside pieces from the “Plage” spring 2026 collection. Signature white popelin designs such as “La Robe Paysan” and “La Jupe Agave” are reimagined within scenes of everyday life at home. The story also introduces new variations of the “Le Valérie” bag in terracotta and light green
suede leather.

“Le Valérie” personalization service is available on JACQUEMUS.COM and in selected Jacquemus boutiques worldwide.