Giorgio Armani Opens Its New Renovated Boutique In Geneva

The completely renovated and expanded Giorgio Armani boutique at Rue Du Rhone 19 reopens in Geneva. 

The 240-square-metre shop, spread across two levels, overlooks the city's main luxury shopping street and features a wide façade extending across two sides of the modern building. On the first level, a continuous series of large windows lets in natural light and creates a dialogue with the outside world.

Designed by Giorgio Armani in collaboration with his team of architects, the space features the sophisticated elements typical of the Armani aesthetic: a hand-finished marmorino ceiling and precious silk wallpaper, both coordinated to match the colours and grain of the flooring in different areas of the boutique. 

The furnishings – armchairs, carpets, fabrics and lamps – are from the Armani/Casa collections. Platinum-coloured elements, profiles and finishes lend a sense of sophisticated elegance.

The staircase, which winds around the panoramic glass lift with platinum-coloured profiles, acts as a geometric and scenographic connecting element between the two floors.

The ground floor is home to the Giorgio Armani women's clothing and accessories collections, eyewear, fine jewellery and Armani Privé fragrances. The second floor is reserved for men's casual and formal wear, complete with accessories, eyewear and watches.