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Prada Celebrates Chinese New Year 2026 With The Prada Triangle Fire Horse
2026 marks the year of the Fire Horse in the Chinese Zodiac - an occurrence marked once every 60 years in the lunisolar calendar. Known for dynamic energy, passion and ever-shifting change, the Fire Horse is characterized by a spirit of adventure and courage, leadership and independence. Qualities that are quintessentially Prada.The year of the Fire Horse is celebrated with a special advertising campaign, a site-specific event within Prada Rong Zhai, the historic 1918 residence located in the heart of Shanghai, and installations at three venues across both Shanghai and Chendgu. In a celebration of past and future, this ancient, elemental symbolism is fused with the modern emblem synonymous with Prada - the instantly-identifiable Prada Triangle.The Prada Triangle becomes a …
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1/27/26
