Campagne - 9/9/25
Sportmax unveils Fall/Winter 2025 campaign, a continuation of the brand’s exploration of tailoring, structure, and movement.
Pegged from the runway show, the campaign focuses on crystallizing motion. Shot against a stark white backdrop, the images transform dynamic gestures into sculptural stills, capturing the essence of a woman in movement. The result is a series of portraits that distill the energy of the collection into timeless visuals—where bold silhouettes, exaggerated proportions, and disruptive colors are suspended in a moment of clarity.
The campaign amplifies the contrasts at the heart of FW25: maximalism and minimalism, precision and excess, seduction and rigor. From the disruptive power of a red coat in motion to the fluidity of draped jersey, the images highlight Sportmax’s craft while celebrating the strength and elegance of the woman who embodies it.
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