- 10/3/25
For more than 30 years, Ralph Lauren has been committed to raising awareness in the fight against cancer. Today, Pink Pony,the Company’s worldwide initiative in the fight against cancer, supports programs for research, screenings, early diagnosis, treatment, education and patient navigation.
In 2000, Ralph Lauren Corporation launched the first-ever Pink Pony Campaign with a pink version of its iconic Polo Pony.Now marking its 25th anniversary, Ralph Lauren'sPink Pony Campaign has championed the fight against cancer by funding cancer centers and world-class research facilities across the US and Europe,including the Memorial Sloan Kettering Ralph Lauren Center in Harlem and The Royal Marsden's Ralph Lauren Research Wing.
We are incredibly proud of our enduring commitment to this vital cause, recognizing that cancer touches the lives of everyone —our employees, our customers, our familiesand our communities —makingour mission to support cancer care and prevention more meaningful and urgent than ever.Introduced last October, Ralph Lauren’s reimagined Pink Pony campaign and collectionentitled, “Live Well. Be Well.” aimsto inspire consumers to be proactive about their health, including preventative cancer care, and spotlights the stories of cancer survivors including author and basketball player Ronnie Laughlin, yoga teacher Mary Lou Burkhardt and skateboarder Cade Thompson.
Featuring a youthful and energetic black and pink palette, the 2025Pink Pony collection aims to engage the next generation of consumers with asporty selection of men’s, women’s,children’sandaccessories. In support of this year’s campaign, the Company will donate 100% of the purchase price from the sale ofeachclassic Pink Pony Twill Ball Cap and PinkPony Cable-Knit Hoodie andat least25% of the purchase price of all other products in the Pink Pony collectionto aninternational network of cancer charities.
Within the United States, proceeds benefit the Pink Pony Fund of The Ralph Lauren Corporate Foundation.All items will be available globally starting October 2ndin select Ralph Lauren retail stores, on RalphLauren.com, at Macy’s and in select global wholesale stores. Throughout the year, the Company will feature a series of activations to raise awareness and funds for Pink Pony around the world, including in-store activations as well as integration in Ralph Lauren’s iconic sports partnerships like Wimbledon, the US Openand the Australian Open.
In celebration of Pink Pony, for the month of October, Ralph’s Coffee shops globally will offer signature Pink Pony items with 100% of the purchase price going to support the Pink Pony Fund or a local cancer organization.The Company’s flagship stores in New York, Beverly Hills, and Chicago will light up their facades in pink.Pink Pony is a cornerstone program for the Company that is deeply rooted within the fabric of Ralph Lauren’s culture.
It brings together all facetsof the business around a central cause, from employees who raise awareness by participating in global Pink Pony Walks and fundraising and volunteering events, to our customers who give back through their purchases and donations. For more information on Ralph Lauren’s commitment to cancer care, please visit: Pink Pony -Fight Against Cancer | Ralph Lauren.
PARTAGER
