Campagne - 1/7/26
A perspective on Prada. Re-considering the Spring/Summer 2026 Prada collections by Miuccia Prada and Raf Simons, Prada’s campaign continues to investigate the very nature of advertising itself, by at once reimagining both the actuality and meaning of the campaign image, the medium and the message.
In work that re-appropriates and re-considers photography – advertising, art, culture – across two decades the American artist Anne Collier has constantly interrogated our relationship with the image, the act of looking and being looked at. For the Prada Spring/Summer 2026 campaign, Collier is asked to execute a specially-commissioned portfolio of images that fundamentally redress our idea of a fashion campaign in the digital age.
Collier’s intervention renders the Prada Spring/Summer 2026 campaign as a physical, material object, one to be held, and felt. In each still-life composition, outside hands hold aloft specially- shot imagery of the collection, photographed by Oliver Hadlee Pearch.
Like an additional observer, or a reflection of ourselves as onlookers, these images are observed admired, perhaps desired – examining the mechanism of advertising as a medium. In a play on perspective and re- framing, within these lovingly-held photographs Prada pieces are worn by a cast of actors and personalities: the actors Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan and Hunter Schafer, the musician John Glacier, and the model Liu Wen. Their presence and personalities bring another depth and meaning to the photography – a further concept of those observed.
This Spring/Summer 2026 Prada campaign is both a celebration of fashion imagery, and a liberation from it – an outside consideration of fashion framed through fine art, a distinct viewpoint, a search for objectivity. Meanwhile, the exchange between Prada and the work of contemporary artists reflects both a long-held interest and respect between each sphere of creation, and the brand’s deep-rooted and ongoing interrelationships with a broader panorama of global culture.
Creative Directors: Miuccia Prada and Raf Simons
Photography by Anne Collier with images by Oliver Hadlee Pearch
Talent: John Glacier, Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan, Hunter Schafer, Liu Wen.
Campaign Creative Direction: Ferdinando Verderi
PARTAGER
