Maison / Campagne - 9/6/22
Michael Kors is pleased to announce the release of the Fall 2022 ad campaign for MICHAEL Michael Kors and Michael Kors Mens, starring Bella Hadid, Felice Van Noordhoff, Sacha Quenby, Sora Choi,
He Cong, Alton Mason, Wang Xiangguo and Parker Van Noord, shot by renowned photographer Lachlan Bailey. Touching down in London, the new campaign highlights the brand’s jet set DNA and international appeal as Bella
Hadid, Alton Mason and friends revel in all that the sophisticated city has to offer. This is travel at its most luxe: from private jet to a personal helicopter to a one-of-a-kind boat. Bailey’s luminous images illustrate the joy and adventure of globe-trotting at its most glamorous.
An accompanying short feature film directed by the dynamic director and cinematographer Matt Baron and starring Hadid and Mason brings to life the season’s ultra-jet set sensibility, following the two models as they embark on a thrilling cat-and-mouse chase across London.
“This season, I wanted to celebrate the fact that we’re all finally traveling again, and London felt like the perfect place to start. A true global destination, London is elegant, vibrant and incredibly chic,” says Michael Kors. “I also loved the idea of showing people the historic and modern elements that make the city so special.”
For MICHAEL Michael Kors, Fall 2022 is a season defined by jet set sophistication. Tailored separates speak to the season’s polished ease, and statement-making outerwear perfect for a fast-paced life is key to the fall collection. Cozy knits and sleek leather staples are balanced with evening-ready dresses, while shades of classic camel, burgundy, charcoal and pops of orange are the foundation of the rich seasonal palette. When it comes to hero handbags, the newly introduced Parker silhouette, with its bold, architectural Empire hardware, joins the brand’s beloved Hamilton and SoHo handbags at the top of our list.
Michael Kors Mens channels the campaign’s elevated appeal with layered outerwear, effortlessly cool separates and sleek travel-ready bags.
The global campaign will debut in September 6, with print ads running in fall issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.
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