New products / Campaign
Diesel Launches Only Desire
Diesel introduces ONLY DESIRE, its first fragrance dedicated to women, launched with Dove Cameron as global ambassador. This marks a new Diesel era devoted to redefining female appetite and magnetism for contemporary culture. ONLY DESIRE celebrates feminine desire as a vital force driving empowerment, creativity, and self-expression. No longer an impulse to be suppressed or performed, the inner fire is cultivated as transformative, definitive energy. A woman’s wants and needs are rights to be claimed and expressed on her own term.MY DESIRE MY POWER: a bold manifesto capturing the transformative energy of feminine desire today.“In antiquity, desire was often perce…
Read More
5/20/26
