Campaign
Prada Spring/Summer 2026 Campaign: Image Of An Image
A perspective on Prada. Re-considering the Spring/Summer 2026 Prada collections by Miuccia Prada and Raf Simons, Prada’s campaign continues to investigate the very nature of advertising itself, by at once reimagining both the actuality and meaning of the campaign image, the medium and the message.In work that re-appropriates and re-considers photography – advertising, art, culture – across two decades the American artist Anne Collier has constantly interrogated our relationship with the image, the act of looking and being looked at. For the Prada Spring/Summer 2026 campaign, Collier is asked to execute a specially-commissioned portfolio of images that fundamentally redress our idea of a fashion campaign in the digital age.Collier’s intervention renders the Prada Spring/Sum…
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