News
A curated selection of press releases, campaigns, and fashion news, so you never miss the industry's key moments.
Collaboration - 2026-08-28
Ugg And Willy Chavarria Launch Collaboration
SANTA BARBARA, CA (August 27, 2026) – Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) and designer Willy Chavarria come together to explore the dynamic tension between the grit of biker culture, merged with the welcoming embrace that defines the UGG® brand’s iconic silhouettes. Available for purchase September 10, 2026, the unisex collection brings these seemingly opposing worlds into conversation, resulting in a modern expression of American style rooted in culture, authenticity, craftsmanship, and the Willy Chavarria edge. More than just a collaboration, UGG® Willy Chavarria is a reflection on cultural influence and the shared passion for UGG®.The collection is inspired by the interplay of strength and softness, re…
Read More