Sostenibilità / Campagna - 3/18/26
Value and meaning – the power of knowledge, responsibility alongside creativity. For 2026, the Prada Re-Nylon campaign features actors Benedict Cumberbatch and Letitia Wright in dialogue with the sea, core element of Prada Group’s SEA BEYOND project aimed at preserving the ocean through education.
Alongside the campaign images, Cumberbatch and Wright feature in a pair of documentary films by National Geographic CreativeWorks, collaborating with Prada as storytelling partner for the fourth year to explore the real-world impact of the SEA BEYOND initiative across the globe. The films’ locales span from Oahu, Hawai’i, to the Izu Peninsula and the city of Kamakura in Japan.
These two documentaries form the focus for the Prada Re-Nylon campaign, Cumberbatch and Wright photographed in these environments, weaving together narratives of film and image. The ocean is placed at the heart of the campaign: in each image, it goes beyond a backdrop, becoming a protagonist in its own right, a constant presence to highlight the cause and effect of human action.
Launched in 2019, the Prada Re-Nylon collection spans both accessories and ready-to-wear. Regenerated nylon produced from the recycling and purification of plastic collected worldwide from landfills, textile fiber waste and the ocean, the collection is created via a process of depolymerization and re-polymerization. The resultant textile is circular and can be recycled, reinvented, and recreated.
The collection fuses innovation with measurable accountability, including a wider and fundamental shift from virgin nylon to regenerated Prada Re-Nylon across all Prada creations. A new fabric brought to the universe of luxury by Miuccia Prada in the 1970s, nylon is representative of the radicalism at the very heart of the brand’s creative processes.
As of July 2023, 1% of the proceeds from the Prada Re-Nylon for SEA BEYOND Collection benefit SEA BEYOND, the project by Prada Group conducted in partnership with the Intergovernmental Oceanographic Commission (IOC) of UNESCO. In line with the Group’s long-standing commitment to education and culture, SEA BEYOND has, over the years, raised awareness of sustainability and ocean literacy principles, educating young generations around the world.
Knowledge has the power to preserve, to protect, and to inspire perseverance.
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