Campagna - 5/26/26
The Giorgio Armani Mare 2026 campaign tells a story suspended between lightness and elegance, capturing the spirit of the collection through cinematic and natural imagery in a timeless landscape.
Alongside the collection, the protagonist is Villa Cimbrone in Ravello, perched on the promontory of the Amalfi Coast. An emblematic and timeless sanctuary for intellectuals and a source of inspiration for many artists, the villa is renowned for its history and has hosted illustrious figures such as Gore Vidal, Vita Sackville-West, Virginia Woolf and Jackie Kennedy. In a setting of centuries- old charm, the dialogue between garments, architecture and nature conveys a sense of escape, intimacy and understated elegance.
The images by Francisco Canton and the video created by the Pantera directing collective evoke the beginning of a deeply Italian Mediterranean holiday: relaxed yet refined, intimate and always impeccable, shaped by small gestures, slow rhythms and summer light. It is an authentic vision of living according to Giorgio Armani, where style and everyday life naturally converge.
At the heart of the campaign, models Valerie Scherzinger, Nakul Bhardwaj and Balthazar Dib, move with spontaneity, wearing garments that evoke the pleasure of rediscovered time. The wardrobe reflects the codes of Armani aesthetics, where fluid silhouettes and weightless fabrics define a summer elegance that is also versatile, designed to accompany every moment of a seaside holiday with effortless ease.
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