This season, Chemena Kamali presented her first collection as Creative Director of Chloé. Their latest runway marks a poignant return to the brand's essence with a blend of Karl Lagerfeld's 70s allure mixed with contemporary sophistication. Kamali orchestrated a version of the Chloé woman that resonates with elegance, easiness and charm. There was an aura of understated chic that was felt in the atmosphere of the show : from revamped denims and leather flares to a palette of organic colors ranging from light blues to blush beiges, each silhouette exuded sensuality but also a sense of freedom.
Accessories played a crucial role. The revamped clogs with a contemporary twist added a dimension of freshness and coolness to each silhouette, while the playful belt featuring the word "Chloé" whimsically recalls the brand's iconic accessories from its early days. Finally, the bohemian-infused necklaces brought a touch of relaxed elegance, perfectly complementing the overall aesthetic of the collection.
The brand's legacy of empowering women was reflected in the casting, the hair and the make-up - embracing women's individuality and movement was visibile to the eye. Kamali's take over of the House was a difficult exercise which she did with brio and most importantly because every guest leaving the show already wanted to acquire either the dress, the bag, the necklaces or the shoes they had just seen on the runway - the question is: what else could better define success than people actually wanting to buy the collection? It's so rare nowadays, Chloé has become the exception to the rule.
