Tiffany Hsu

Alexandra Van Houtte:
You're clearly used to being asked this, but one of my first questions is about the big runway brands - you have a lot of noise around some of them and then Dolce&Gabbana which feels like it sits in its own timeless category. What makes this partnership with Mytheresa so important?

Tiffany Hsu:
Unlike many of those big houses that are very trend-driven, Dolce&Gabbana is extremely lifestyle-led. That’s something we really value when thinking about how we serve our clients—it’s not just about trends, but about their actual lives. Where are they going this summer? How do they want to be perceived? What makes them feel beautiful?

Alexandra Van Houtte:
So when building a capsule with Dolce&Gabbana, how do you decide what to include?

Tiffany Hsu:
We always start by thinking about our customer’s journey. This particular capsule started very small, almost like a high-summer “drop” for very specific vacation moments—like Miami, for instance. Now it’s grown. At the start, it was all fruits—lemons, cherries, hydrangeas—but now it’s expanding into city wear. The evolution is based on historical data and customer appetite. For example, the Majolica print—those blue tile patterns—has always been part of Dolce&Gabbana’s DNA and is a staple.

Alexandra Van Houtte:
How do you decide the timing of these capsules?

Tiffany Hsu:
Fashion deliveries tend to land either too early or too late. We aim for the exact moment when our client is planning their summer—thinking about what to wear on that beach or city escape. We identify gaps: what’s missing from existing deliveries, and what doesn’t yet exist. That’s the heart of capsule thinking.

Alexandra Van Houtte
And do you feel the exclusivity of capsules makes customers more engaged?

Tiffany Hsu:
Absolutely. Exclusivity is key. If our clients know they can get something unique from us—something they won’t see on ten other people in Mykonos—they’ll come back. We hear it all the time: “I know Mytheresa will do a great Dolce&Gabbana collab.” That keeps them loyal.

Alexandra Van Houtte
What are your personal favorite pieces from this capsule?

Tiffany Hsu:
I’m obsessed with the crop tops and maxi skirts—it’s a combo I love. But lately, I’ve been wearing bloomers, which my husband finds hilarious. [laughs] I also really love the voluminous shirt dresses. They’re not exactly my everyday style, but they’re so easy, especially for high summer.

Alexandra Van Houtte:
If someone is new to the Dolce&Gabbana capsules—what’s the piece they should start with?

Tiffany Hsu:
The maxi shirt dress. 100%. It’s timeless, super versatile—you can wear it open like a coat or buttoned-up to the beach. We had a red striped cotton one last year and it sold out immediately.

Alexandra Van Houtte:
Do you ever hold back from going all-in on bold prints, thinking they won’t sell?

Tiffany Hsu:
Sometimes, yes. But with Dolce&Gabbana, it’s different. People gravitate toward the maximalism. My first Dolce&Gabbana piece was a mini skirt with Sicilian faces—it was 10 or 15 years ago, and I just had to have it. I couldn’t resist it. Still have it!

Alexandra Van Houtte:
When you’re buying for Mytheresa, how do you balance instinct with data?

Tiffany Hsu:
Both are essential. We’re at a scale where data matters—you have to fulfill demand. But instinct is still vital. That doesn’t mean buying what you like—it means knowing your client and what they'll want. The best buyer can buy Comme des Garçons and Dolce&Gabbana in the same day for completely different people.

Alexandra Van Houtte:
Let’s talk about sizing. Mytheresa is one of the few e-com platforms that truly caters to a wide range, from very small to larger sizes. Is that intentional?

Tiffany Hsu:
Very. We try to offer sizes as much as possible—if a brand does size 34 or 52, we’ll buy it. We’ve reached a scale where we can offer it all. People think some brands aren’t inclusive, but they actually offer those sizes—just not in-store. It's a chicken-and-egg thing: if you don’t stock it, of course it doesn’t sell.

Alexandra Van Houtte:
Which city inspires you most as a buyer?

Tiffany Hsu:
Paris—definitely Paris. Fashion Week, the streets, the people. I used to feel that about London, but it’s less daring now. People are repeating things that were new three years ago. I’m into club culture, and there’s nothing I haven’t seen. [laughs]

Alexandra Van Houtte:
Do you look at the big names, or do you focus on emerging designers too?

Tiffany Hsu:
Both. I bought Jacquemus when he was showing in cold warehouses. I love discovering new talent. Nensy Dojaka—we picked her up just after graduation. That’s when instinct overrules data. That’s the joy.

Alexandra Van Houtte:
How many brands do you carry on Mytheresa?

Tiffany Hsu:
Around 254. It’s less than many competitors, but that’s on purpose. It gives clients real choice, but without overwhelming them.

Alexandra Van Houtte:
And Dolce&Gabbana—does it still drive strong performance?

Tiffany Hsu:
Yes, massively. It’s not just about high summer. Their tailoring, tweeds, and daywear are strong too. From the outside it looks like a brand for sexy summer looks, but it’s actually very diverse.

Alexandra Van Houtte:
And what about the pressure of Instagram-led brands—do you feel it?

Tiffany Hsu:
It exists. But we try to differentiate what we actually sell. Hype doesn’t always equal sell-through. We look into a brand’s evolution—seasons before, seasons after—and strip away the noise. Price point, production, material—all of it matters.

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