Michael Kors Opened New Store In Vienna, Austria

Michael Kors is pleased to announce the opening of a new Michael Kors Lifestyle store along the famous Graben, in Vienna, Austria, this May. The store’s design reflects the brand’s focus on pared-down luxury and sophisticated glamour while paying homage to the location’s history and charm. 

The 4,090-square-foot store will carry a luxe selection of Michael Kors fashion and accessories, including handbags, ready-to-wear, small leather goods and footwear, as well as watches, jewelry and eyewear. The store will also carry a broad assortment of leather goods, ready-to- wear, footwear, small leather goods and accessories from the Michael Kors Mens label.

The new Michael Kors store reflects the brand’s commitment to laid-back luxury, with an emphasis on ease and sophistication. Customers are welcomed into an atmosphere warmed by soft neutral tones, residential-inspired décor and an open, airy ambience enhanced by floating shelves and vivid light. 

Housed in a historic building along the Graben, the store is designed to seamlessly fuse the brand’s signature modern glamour with the location’s original ceilings and other architectural elements characteristic of the renowned neighborhood. The setting invites customers to browse, shop and enjoy the brand’s exceptional personal styling and service.

Interior design elements include new textured plaster walls and a refined spectrum of materials, including glossed black and white marble, brushed nickel fixtures, new concrete flooring and a sleek wood ceiling. A palette of warm whites and soft beiges is paired with textural accents and tactile fabrics that emphasize Michael Kors’ luxurious take on glamour. 

To celebrate the opening of the new store, the brand is inviting local VIPs and press to a private soirée on May 22, complete with a live DJ, cocktails and passed bites that pay homage to designer Michael Kors’ hometown of New York City.