Marine Serre Head Or Trails - Fall Winter 25 Campaign

Following the unveiling of her Fall-Winter 2025 collection at La Monnaie de Paris on March 10, Marine Serre now presents the visual campaign of the season — expanding on and reinterpreting the themes introduced in that landmark show. The event marked a defining moment for the House, signalling both personal and creative evolution.

Through the prism of illusion, symbolism, and transmission, the collection introduced a new silhouette: powerful, precise, and sensual. Strong tailoring, cinched waists, and bold shoulders evoked the femme fatales of the 1950s and 1980s. Every line, volume, and detail reflected a maturing creative voice — rooted in bold femininity, poetic strength, and a determination to challenge surface appearances. Grace met radicality; beauty revealed complexity. It is from this spirit that the Fall-Winter 2025 campaign emerges.

Echoing the cinematic tone of the show, the campaign unfolds in three acts, imagined by photography duo Julia & Vincent and videographer Adrien Lallau. Shot across three distinct cities, each chapter offers a unique interpretation of the collection, drawing on cultural and cinematic references dear to Marine Serre.

ACT III : NIGHT IN SHANGHAI
The final act of the campaign unfolds in the velvet embrace of Shanghai’s night — a cinematic tableau where silence dominates, glances carry weight, and desire lingers in the air.

Set against the deep crimson of a velvet sofa, under the dim glow of neon light filtering through rainstreaked windows, the atmosphere recalls Wong Kar Wai’s In the Mood for Love — refined, restrained, yet charged with emotion. Each frame is sculptural: bodies poised, languid yet powerful, suspended between intimacy and distance.

Here, the story is told not through words, but through movement — the sculptural language of bodies. Tension replaces dialogue. The arch of a back, the geometry of crossed legs, the deliberate stillness between two figures — every detail becomes part of an evocative ritual. Nothing is said, yet everything is revealed. The unspoken reigns supreme, turning silence into seduction and stillness into power.

The silhouettes — tailored suits, long sculpted dresses, and sheer hosiery — balance structure and sensuality. Burgundy, black, and scarlet tones reinforce the mood: opulent, enigmatic, magnetic.

This chapter also spotlights one signature accessory of the season: the Aurora bag, in embossed crocodile white leather. Alongside it stands two key icons of the collection — the emblematic trompe-l’oeil slip dress and the signature recycled mesh flock tights.