Channing Tatum announced as Versace Eros' new face

Channing Tatum is announced as the star of the Versace Eros fragrances campaign. The film and image campaign will be Channing’s first for Versace and revealed on August 6th.

“When I started modelling in the 2000s, Versace was the brand I always wanted to work with but never did, so this campaign feels extra special and personal to me. The Versace name has such a strong meaning to so many around the world, and to be a part of that legacy is a real privilege. Donatella is a true icon and friend, and I am so excited to see the reaction to what we’ve created together.”— Channing Tatum

“I loved working with Channing for this shoot. Not only does he look amazing, he also put his heart into this campaign. He shows strength and power and is also one of the kindest and most charming men I have met. He defines modern masculinity. The perfect Versace man. There is no one better to embody Eros!” — Donatella Versace

Eros is Versace’s signature family of fragrances for men and an icon of Versace design that is defined by its invigorating scents and strong angular bottles featuring the House’s Greca and Medusa codes. A new eau de parfum pour homme is introduced in the campaign and will join the collection’s existing Eros and Eros Flame fragrances.