Casablanca FW25 Collection Campaign

The Casablanca Fall/Winter 2025 collection is inspired by everyday life in Japan. From the intricacies of daily life to its unique dualities and contradictions, the country has been carefully observed and experienced by Founder and Creative Director Charaf Tajer over two decades, and a respectful exploration of its traditions, cultures, and modern rituals merges with Casablanca brand codes in a collection that pays homage to the spirit and iconography of Japan.

Shot throughout Tokyo by Theo Liu, a Paris-based photographer from Hong Kong known for his reality-bending editorials and covers for Interview, Vogue (US, Italia), and Dazed, among others, the Fall/Winter 2025 campaign captures random, real moments: sitting down for a meal in a traditional family home with tatami mats on the floor; a girl in an embellished skirt, exploring her adolescent identity, surrounded by the kawaii elements of her childhood; a smartly dressed young professional catching a taxi after work in Shinjuku, skyscrapers gleaming behind him; snapshots from a night out in Harajuku, including scenes from a ‘love hotel’.

The idea of obsession and the way this is experienced in Japanese culture is also explored: anything can be studied, collected, pursued and mastered – sometimes to a point in which it is fetishised. The Fall/Winter 2025 campaign draws on these elements, highlighting the urban underbelly of Tokyo, the sometimes-unexpected beauty, and the complexity of human relationships.

The Casablanca Fall/Winter 2025 collection is available now on casablancaparis.com and at leading fashion boutiques across the globe.


CREDITS
Creative Director - Charaf Tajer
Brand Art Director - Steve Grimes
Art Direction - Maya Chantout
Photographer - Theo Liu
Video Director - Andree Dubois
Stylist - Helena Tejedor
Hair - Tomi Kono
Make up - Nami Yoshida
Nail - Mayu Itoha
Prop Stylist - Yuusuke Ishii
Models - Daiki Koga, Emily Fujita, Gendai Funato, Jeff Zotorvi, Maylan You, Mona Kawasaki,Peichen, Raiki Yamamoto, Serena Motola, Umi Yatsugake
Supporting Role - Casuko Roche, Ippei Tanaka, Kosuke
Casting - Alter Casting Taka Arakawa, Ino Yu
Production - Babylon Taka Arakawa, Azusa Nozaki