Balenciaga Circuit Sneaker campaign

July 23rd, 2024, marks the launch of a new campaign highlighting Balenciaga’s latest athletic-inspired footwear, starting with the Circuit Sneaker.

In a series of portraits by Chris Lensz, models Annabelle and Khadim wear the extremely lightweight shoes in a white and silver colorway, posing on a set evocative of archetypal domesticity.

The Balenciaga Circuit Sneaker, now available in Balenciaga stores and on balenciaga.com, reimagines a modern gym shoe with bold proportions, fusing ideal comfort with high concept. Its name refers to a continuous loop—either of athletic activity to be repeated or that which is necessary to complete an electric current.

A dynamic sole, which swells under the ball and heel, supports motion and agility, while its upper is comprised of aerodynamic vented panels and a fused eye stay.

Three different Balenciaga logomarks decorate the shoe’s exterior, illustrating the sneaker’s hybrid design.