A New Year Begins: David Beckham's Design Debut With Boss

In Spring/Summer 2025, BOSS will introduce BECKHAM x BOSS: the first-ever BOSS collection co-designed with David Beckham. Inspired by his personal style, Beckham brings the vision, impeccable taste, and innate fashion expertise to the BOSS team. Together, they have designed a timeless collection of premium-quality elevated pieces blending modernity and heritage.

“Our first BECKHAM x BOSS collection marks a significant milestone in our long-term strategic partnership and represents a unique moment in the history of our core brand. We have been very much looking forward to this launch and are more than excited to see how these pieces are received by our customers. This collection is based on our strategic priority that product is key and our goal to seamlessly dress our customers for every occasion with our brands,” says Daniel Greider, CEO of HUGO BOSS.

Keeping the BOSS 24/7 mindset firmly in focus, relaxed, easy silhouettes paired with rich textures set the tone for BECKHAM x BOSS Spring/Summer 2025. The collection traverses everyday Jersey essentials, elevated knitwear and crisp shirting, through to tailoring for all occasions, from casual to formal. 

Tailored garments feature a new signature cut, exclusive to BECKHAM x BOSS. Casual looks are underpinned by denim and wrapped up in versatile outerwear. Accessories include a leather holdall, Chelsea boots, and a baker boy cap to round the collection. All pieces are of timeless design, capturing the utmost attention to detail, in the finest of fabrics. 

The color palette includes a versatile range of classic neutral hues: from ivory, beige, and khaki, through to navy and black, a crisp, pale sky blue and a playful note of soft pink. Denim features in light and dark washes. 

“I've always loved fashion and curating different looks, so having the opportunity to collaborate with BOSS on my own spring/summer collection has been a great experience. It's also allowed me to really get into the detail of the pieces and to create a wardrobe of looks that aim to be effortlessly stylish and suit a range of occasions. I can't wait to see it I stores,” says David Beckham.

The BECKHAM x BOSS collection is part of a multi-year design collaboration between David Beckham and BOSS, a partnership which is the first of its kind for BOSS Menswear. 

“Working with David on the first-ever BECKHAM x BOSS collection has been absolutely incredible. He is extremely committed to excellence and detail. His passion for fashion is authentic and he has been deeply involved in all aspects of our collaboration. We have had a lot of fun during the shared design process, and the result is this remarkable collection of timeless pieces that exude effortless confidence," says Marco Falcioni, SVP of Creative direction at HUGO BOSS.

The collection has been captured by renowned fashion photographer and director Lachlan Bailey in his signature sophisticated style, and art-directed by the Team Laird agency. 

The launch of BECKHAM x BOSS will be supported by a 360-degree marketing campaign — featuring the largest advertising mural in Europe. From April 24, a unique, 541 sqm hand painted depiction of the campaign's hero image, overlaid with an eye-catching moving projection, will bring this exciting collaboration to life on Tabernacle Street in East London. 

The campaign will appear in billboards across the globe from Time Square to Piccadilly Circus, and other high-traffic locations across North America, UK, Europe, Asia, and Australia, along with store window installations and pop-ups at BOSS stores and wholesale partner locations in key local markets beginning April 23.