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Samantha McCoach

Samantha McCoach illustration 1
13/06/2024 - Alexandra Van Houtte

Any young person has probably seen Le Kilt on social media or has wanted to acquire one. Le Kilt founder Samantha McCoach established the company in 2014 after wearing a kilt her grandmother made her and getting demands from other Londoners for the exact same style. Made to last using natural materials, Le Kilt’s values and DNA pillars intertwine perfectly with Maria Grazia’s Chiuri’s vision for Dior which has consistently been to work hand in hand with savoir-faire, artisans and noble materials, without forgetting female artists. Dior’s Cruise 25 show which took place in Scotland at Drummond Castle included many Scottish collaborators, Samantha McCoach being one of them.



How did the you start the process for the Cruise 25 show?

Working on the kilts for Dior was such a good experience: we got inspired by the Scottish landscapes, the greens but we also wanted to incorporate the youthful spirit of the woman today, by which I mean: if ever you to to Edinburgh, you’ll see thousands of years of history though the streets, the stones, it’s a little punky and rebel but also, a kilt is something quite classic but the attention to detail and craftsmanship makes it so unique depending on how the person wears it – everyone puts their own story to it, they interpret the kilt in their own way, and that’s magical. A kilt should last a lifetime and be passed on to generations and generations.

If you could describe the Dior spirit of the woman in the Cruise 25 show?

She was individual, fearless, brave, young and youthful. She felt confident, ready to take on anything.

What does the kilt in general represent to you?

A kilt has a tradition, a story telling – during a bad breakup, my grandmother (who has been a kilt maker for over 30 years) gifted me with a black kilt and it became my armour, my uniform. I would wear it every single day, and style it in so many different variations.

I liked that for Dior we were able to draw elements of Dior’s history, the 1955 Gleneagles show, yet be able to use a blank canvas and reinterpret it all in a modern way whilst respecting Scotland, craftsmanship and heritage.

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