New products / Collaboration - 2/5/25
Tommy Hilfiger, announces a game-changing collaboration of five basketball caps with ’47, a legendary name in sports lifestyle. Launching in February, the collector’s edition capsule is the ultimate fusion between the court’s iconic sporting culture and TOMMY HILFIGER’s signature American-prep aesthetic.
Inspired by his childhood love of sporting uniforms, Tommy Hilfiger introduced basketball design codes into his collections beginning in the ‘90s. As the sport’s influence permeated street culture, the brand was at the heart of the movement, embraced by celebrities including
NBA players.
The collaboration celebrates that enduring connection, reimagining classic team merchandise with a signature Tommy twist.
“Basketball is more than a game – it’s a cultural force that unites communities and inspires dreams,” said Tommy Hilfiger. “This collection celebrates the spirit of the sport, celebrating the grit and determination of the players, from street courts to stadiums. It’s a tribute to our deep connection with athletics, delivering timeless style for every step of the way.”
Starring a roster of New Yorkers, street-cast from the legendary West 4th Street Courts, the campaign taps into the heart of basketball culture. From a six-year-old fan to neighborhood players of all ages, it showcases the passion, diversity and community that make the game so much more than just a sport.
Celebrating the unique stories and challenges that shape each player’s journey, it reflects the individuality that fuels their pursuit of greatness, both on and off the court.
The collection is a meeting of classic American style and storied NBA spirit. Archival color-blocking, varsity inspired details, and a bold red, white and blue palette blend sporting culture with contemporary design.
Each of the five caps is crafted in ’47’s signature 6-panel Clean Up silhouette with soft cotton twill for a polished finish. Leather team logos take center stage, while subtle touches like Ithaca stripe shirting linings add a lived-in edge.
The capsule will be available in select TOMMY HILFIGER retailers, on tommy.com, 47brand.com, nbastore.com and wholesalers around the world.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @47.
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