Campaign - 4/11/24
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the launch of the TOMMY JEANS Spring 2024 collection of denim essentials that form the dress code of the new generation. The campaign portrays Classic American Cool through a TOMMY JEANS lens, spotlighting moments that celebrate the unifying threads of culture and style within a global circle of creatives defining youth culture.
“Seasons change, trends come in cycles, yet denim always endures,” said Tommy Hilfiger. “We are proud to do what we do best - making a contemporary collection of denim for every occasion. Whether dressed up, dressed down, at the campus or by the coast, denim remains the timeless uniform for youth and the summer.”
The Spring 2024 TOMMY JEANS collection mixes iconic Americana prep and street with West Coast inspired sport influences. Every-occasion outerwear essentials provide lightweight day-to-night style including a transitional bomber jacket and Aiden baggy fit jeans. East Coast prep comes alive through timeless pieces remixed with a modern energy in the Oxford shirt and cricket jumper. A reinvention of collegiate essentials straight from the ‘90s and ‘00s introduces new takes on the varsity jacket and collegiate sweater, with a color palette focused on red, white and blue. Laid back meets formal with all-denim looks, as the boxy pam print jacket can be matched with relaxed fit jeans, or the denim mom jacket paired with a gingham cotton mini dress. When the sun breaks free, head outside in new silhouettes including the short-sleeved denim overshirt with matching dad fit jean shorts.
Building on the ongoing TOMMY HILFIGER brand platform celebrating meaningful connection, the TOMMY JEANS campaign brings together five creators to share their unique perspectives with the world shining a light on the spirit of their generation. The cast stars a global selection of voices including Dutch model Nelson Gariba, rising star of British fashion Mia Regan, Malaysian raised British model Kit Price, Berlin-based Chinese artist Kicki Yangz, and French designer and art director Dahana De Caro. Captured by photographer Tyrell Hampton, the cast enjoys a relaxed weekend in the sun dressed in TOMMY JEANS essentials and basking in the Classic American Cool lifestyle.
The TOMMY JEANS Spring Summer 2024 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyJeans and @TommyJeans.
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