New products / Campaign - 10/22/24
Ralph Lauren Fragrances is opening a new chapter for POLO RED – a bestselling fragrance that has long embodied speed and adrenaline – with a captivating worldwide advertising campaign that leans into the thrill of racing and features globally renowned Formula 1 driver, Lando Norris.
Inspired by Norris’ electric style and passion for speed, the inspiring campaign is as bold as the POLO RED scent. Circuito de Navarra, one of Spain’s leading motor racing facilities, created the perfect setting and backdrop to represent the thrill of the open road.
Known for his exceptional talent from an early age, Norris became an instant sensation in the racing world with major success in his junior career. Currently, he’s at the top of his game and has become one of the most revered drivers in the world for his motivation on the track, as well as his artistry and charm off the track.
With multiple race wins and a growing reputation as a fierce competitor, Lando Norris is undeniably one of Formula 1's best drivers, while his massive online following and genuine engagement with fans are making him a global sporting icon.
His devotion to his craft has led him to be fighting for the World Driver Championship this season, with 23 podiums in his Formula 1 career so far.
“It’s been an honor to partner with Ralph Lauren Fragrances on a campaign that reflects how I feel when I race,” said Norris.
“POLO RED feels like the moment just before a race, when my helmet goes on, the adrenaline kicks in, and it's time to go.”
A pioneer in the convergence of sport and style, Ralph Lauren transformed the fragrance category with the introduction of the iconic Polo Sport fragrance in 1993. Most recently, the launch of POLO EST. 67 EAU DE TOILETTE bookmarked a new chapter in the intersection of fragrance and sport for the brand.
Today, the modernized POLO RED campaign further cements POLO’s identity within the world of sports with a world-class athlete at the helm, unlocking a new dream for Ralph Lauren Fragrances. Norris’ relentless drive, unwavering focus and fearless ambition are the embodiment of the POLO spirit and what it means to Design Your Dreams.
Crafted to ignite a daring confidence, POLO RED EAU DE TOILETTE is a fiery blend that makes a distinctive statement and delivers a spark of adrenaline. This intense blend of notes crafted by master perfumer Olivier Gillotin includes:
• TOP NOTES: Sparkling Red Grapefruit Oil, Cedrat Oil, Cranberry Accord, Lemon Oil
• MID NOTES: Spicy Red Saffron Accord, Lavandin, Clary Sage Oil
• BASE NOTES: Redwood Accord, Ambery Woods Accord, Coffee Berry Accord
Inspired by Ralph Lauren’s own car collection, the Polo Red bottle features a racing red color, matte black accents and sleek curves.
POLO RED EAU DE TOILETTE is available on RalphLauren.com and select retailers in 125 ml [$76], 75 ml [$61] and 45 ml [$44].
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