Campaign - 7/21/26
he simple, the honest and human, as antidote to the complexity of life. The Fall/Winter 2026 Prada campaign reflects on the women’s and men’s collection by Miuccia Prada and Raf Simons, their layered meanings and multifaceted realities, in imagery that valorizes the extraordinary within the ordinary.
There is an embrace of intimate gesture, of private moments - a consequence afforded to instants immortalized, the multitudes to be observed within.
A fashion vision insistently reframed and recontextualized through the universe of cinema, this campaign expands on a distinct Prada approach, a visual identity and ideology, an evocation of an exchange between creative disciplines. In a Prada vision of cinema, the clothes here become another character, another focus.
Scenes of domestic intimacy, of normalcy, are reframed - captured, preserved, given significance - through the lens of director Barry Jenkins. They are brought to life by the actors Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer and Troye Sivan, in still and motion images.
Scenes from life. Like fragments and fractures of implied narratives and alluded personae, each image and film short serves as invitation to further discovery, a provocation. A glimpse into a personal world, to instinctive posture and natural attitude, the gesture of each brings clothes into a rapport with their bodies, an expression of their individuality.
At times these are knowing, at other times unaware, questioning the line between actuality and fantasy – to act, or react. In an echo of filmic contrasts, still lives juxtapose with enigmatic portraits, in images that are intentionally quiet, reflective and real.
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