New products - 3/6/24
Michael Kors is excited to announce the release of the Spring/Summer 2024 ad campaign for MICHAEL Michael Kors and Michael Kors Mens, introducing an evolution in the brand’s creative direction that coincides with MICHAEL Michael Kors’ 20th anniversary.
The Spring/Summer2024 campaign was shot by renowned fashion photographer Mert Alas, under the creative direction of Trey Laird and styled by Alex Harrington.
Shot in Malibuand Los Angeles, the campaign imagery is sharp, graphic, bold and saturated, focused on sand, sea, water and sky, as well as the brand’s key product messages for the season.
The campaign features an international cast of models including Africa Garcia, Aivita Muze, Anthony Thomason, Kwaku Ansong, Victoria Fawole and Xu Meen. The models are featured in both still photography and a wide range of video assets.
“I wanted the campaign to personify the personal style of women and men who are cool, confident and always up for adventure,” says Michael Kors. “They effortlessly mix the relaxed and casual with the sleek and chic. They define the spirit of the next gen jet set.
”The Spring/Summer 2024 campaign channels this self-assured approach to dressing with a focus on chic, effortless separates. There’s an easy, modern glamour with a focus on oversized tailoring, washed denim and sexy swimwear.
The season’s accessories underscore this effortless yet high-impact mood. The focus is on two new shoulder bags—Colby and Tribeca—polished, versatile designs that work day and night. Metallic accent sup the energy level. Spring shoes range from barely-there sandals and slides to chic mules.
Zebra leads the way as spring’s statement print, splashed across handbags, footwear and ready-to wear, while distinctive sunglasses—shields, rimless ovals, angular acetates—look to sunny days ahead. The ad campaign also features a new treatment of the Michael Kors “MK” logo cast in a hard metallic finish.
The bold interpretation anchors the modern edge of the new imagery. The global campaign will debut on February 27th 2024 with print ads running in spring issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.
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