Campaign - 4/11/24
"What inspired you to work together for the Spring ‘24 campaign?
TOMMY HILFIGER: I’ve known Kendall and her family for years and it’s been remarkable to watch her rise through the fashion world. While trends constantly evolve and change, Kendall has this enduring presence and optimistic energy that has kept her at the forefront of the scene for a generation. Collaborating with pop culture icons has always been inspiring to me, and she sets the standard in today’s landscape.
KENDALL JENNER: Working with Tommy is like working with a good friend. He approaches
work with the same warmth and passion as his closest relationships. That special connection gives you the confidence to be yourself, allowing us to create this campaign that promotes a pure Los Angeles lifestyle.
The campaign emphasizes the spirit of family and friendship. Can you share how this resonates with your personal values?
TOMMY HILFIGER: I have always been driven by a spirit of collaboration and personal relationships with both my family and friends. When I founded my company in 1985, I wanted to welcome everyone through authentic connections to pop culture and collaborate with people who are connected by the same values. Just like us, Kendall believes in being bold, breaking conventions, and bringing a signature twist to everything she does. She is like family, and we are excited to welcome her along with her friends who support each other every day.
KENDALL JENNER: Family and friends mean everything to me. Working on Tommy's Spring 2024 campaign with my friends felt like a fun day out. These are the people who are always there for me, and I love that we were able to capture our special bond in the campaign images.
How does it feel to be surrounded by your closest friends and loved ones in this campaign?
KENDALL JENNER: Being with my friends is when I’m at my most comfortable. You can kick back and be yourself. Having to also film everything in Los Angeles was amazing as we grew up here, and know the city so well. I just love how Los Angeles has these different energies, the laid-back feel of Venice Beach and Malibu and the energy of Hollywood at night.
The Spring 2024 collection showcases preppy modern classics. What are your favorite pieces from the collection?
TOMMY HILFIGER: I love the polo. It’s an iconic sporting silhouette that has become an essential part of the contemporary wardrobe. It’s been exciting to reinvent the style over the years creating different perspectives for cultures, sports and lifestyles. This year my personal favorite is the red and white polo – an all-American classic.
KENDALL JENNER: Definitely the polo dress. It’s just so iconic. I love that it’s easy, comfortable, and can be dressed up or down. Some more of my favorites are the relaxed but classic silhouettes including the Oxford shirt.
Tommy Hilfiger has been a household name for American fashion. How does it feel to collaborate with such an iconic brand?
KENDALL JENNER: I am so happy to be able to work with Tommy Hilfiger. I find with my personal style I am always returning to the classics. I love that Tommy takes timeless essentials and makes them feel fresh and new. It’s relaxed and comfortable while also contemporary. It feels like the perfect fit."
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