Campaign - 8/25/25
Michael Kors is excited to announce its Fall 2025 campaign starring brand ambassadors Suki Waterhouse and Logan Lerman photographed by Lachlan Bailey in Rome, Italy.
Captured against the iconic backdrop of the Eternal City, Waterhouse and Lerman channel Rome’s allure in fall’s must-have looks, styled by Emmanuelle Alt.
From the Piazza Navona to the Spanish Steps and the Fountain of Acqua Paola, the imagery embodies a spirit of never-ending adventure and the joy of dressing to be your own main character.
Statement outerwear, fringed accents and new silhouettes of the brand’s beloved Nolita and Hamilton bags stand out against the city’s timeless beauty.
“Rome, for me, is just a city that inspires awe, no matter how much time I spend there. It's cinematic, it's dramatic, it's urban, it's got a pulse, and it has all this incredible natural beauty and history," says designer Michael Kors.
“When you combine that with the modern laid-back elegance of Suki Waterhouse and the classic movie star energy that Logan Lerman brings, it creates an unforgettable campaign.”
For the campaign’s short features, director Samuel Rixon takes us into the daily lives of Waterhouse and Lerman. To the tune of Don Henley’s iconic track “All She Wants to Do is Dance,” which Waterhouse exclusively re-recorded for the occasion, our star rocks out in her luxurious hotel suite before riding off into the proverbial sunset.
Her mood and styling have an unapologetically rock-star sensibility. In his feature, Lerman is seen rehearsing in his hotel room before taking the lead on set. “We wanted to capture them both in their natural milieu,” adds Kors.
Fall 2025 also sees the continuation of the Michael Kors "Hotel Stories" content series. Rooted in the brand’s long heritage of marrying fashion and travel, Hotel Stories highlights a boutique hotel in the brand’s featured destination each season.
For Fall 2025, the brand focuses on the Grand Hotel Plaza in the historical heart of Rome. A reflection of Roman architecture and heritage, the hotel is just moments away from the Spanish Steps and has been a symbol of Roman hospitality and elegance since 1860.
A landmark location known for its innate cinematic appeal, the hotel has hosted numerous international film and television productions—making it the perfect backdrop for the brand’s video and social content.
The ad campaign and supporting content use the hotel as the starting point The Grand Hotel Plaza serves as the starting point for the brand’s additional wanderlust-inspiring Rome content that will appear on social media, ecommerce and emails.
The global campaign will debut in August across digital outlets, as well as social media platforms and traditional outdoor media placement.
Talents : Suki Waterhouse & Logan Lerman
Photographe : Lachlan Bailey
Stylisme : Emmanuelle Alt
SHARE
