Campaign - 1/5/24
To celebrate the Year of the Dragon, members of Burberry’s global community – including brand ambassadors Tang Wei and Chen Kun – explore the streets of Chengdu in our Lunar New Year 2024 collection.
The collection focuses on British wardrobe archetypes, showcasing elements like houndstooth check, a seasonal rose print and a vibrant red. It introduces fresh takes on classic checks, along with new eyewear styles – in colours traditionally associated with good luck and prosperity.
Shot in Chengdu.
Photography and film by Ryan McGinley.
Cast: Tang Wei, Chen Kun, He Cong, Wang Xiangguo and Alex Schlab.
Designer:
Burberry
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