Campaign - 11/20/24
Under Anthony Vaccarello’s creative direction, Saint Laurent’s new project draws inspiration from Marcel Proust’s “In Search
of Lost Time”, exploring memory and Monsieur Saint Laurent’s favorite book.
This collection of short films, directed by Nadia Lee Cohen, features Charlotte Gainsbourg, John Waters, Chloë Sevigny, Addison Rae, Joey King, Travis Bennett, Cooper Koch, and more.
“As time goes by” is capturing the essence of Proust’s narrative with an auteurist eye and unique sense
of irony, plunging into Proust’s mind and transforming his themes into a visual experience.
In each film, recurring themes from Proust’s work — Love, Togetherness, Dreaming, Desire, Time, and Memory — are cinematic meditations on emotion, set against the evocative nature of the season. First published in seven volumes, Proust’s masterpiece contemplates the way the past shapes our identities.
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