The Swarovski brand was born in 1895 when founder Daniel Swarovski created a pioneering crystal cutting machine in the Tyrolean Alps. Then, as now, the vision was to craft precision cut crystals that radiate light, redefine luxury by bringing opulence to the everyday, and push the boundaries of innovation and creation.​ In the spirit of his founder and his inventive genius, Swarovski remain committed to bold self-expression, enabling every individual to shine through the magic of the most precious jewelry.

Press contact: global.pr@swarovski.com

Store: https://www.swarovski.com/